As the world’s largest instant noodle consumer market, China has nurtured numerous strong domestic brands, which continuously innovate and create a diverse industry landscape amidst fierce market competition.
According to the 2025 brand rankings, the top 10 brands in China’s instant noodle market are mainly dominated by a few industry giants.
Master Kong and Uni-President instant noodles brands have long held the top two positions in the industry. Leveraging their strong brand recognition, nationwide sales network, and continuous product innovation, they have become the undisputed leaders in China’s instant noodle market.
As a representative of domestic brands, Baixiang instant noodles has steadily gained popularity among consumers in recent years through its product lines emphasizing authentic ingredients and health concepts, such as its “delicious broth,” thereby strengthening its market position.
Jinmailang has secured a significant share in the mid-range market through differentiated products like “One and a Half Bags” and a high-value-for-money strategy. One of its predecessor brands was Hualong Noodles.
Additionally, brands like Wugudaochang, Sentaiyuan‘s Hethstia, and Nanjiecun, which focus on non-fried healthy noodles, are also major players in China’s instant noodle industry. Other notable brands include Hong Kong’s Doll Instant Noodles and Huafeng Instant Noodles, a joint venture between Chinese and Indonesian Chinese communities.
Below is a detailed introduction to these top 10 Chinese instant noodles brands (listed in no particular order):
No. 1 Master Kong
Master Kong was founded in 1992 by Wei Yingzhou in Tianjin, China, as part of Ting Hsin International Group. Since its inception, Master Kong has rapidly grown into one of China’s leading food and beverage companies, offering an extensive range of instant noodle products, including classic series such as Braised Beef Noodles and Old Jar Pickled Cabbage Beef Noodles.
Master Kong instant noodles is committed to providing consumers with safe, healthy, and delicious food, continuously innovating to meet evolving market demands.
Master Kong instant noodles enjoy broad appeal across all age groups, particularly among students, office workers, and family households.
Master Kong instant noodles brands have been exported to many countries and regions, including Southeast Asia and North America.
No. 2 Uni-President
Uni-President was founded in Taiwan in 1967 by founder Gao Qingyuan. It entered the mainland China market in the 1990s, with its mainland headquarters located in Shanghai.
Uni-President Instant Noodles is renowned for its diverse flavors and high quality, having launched popular brands such as “Soup Master” and “Little Chef” that are well-received by consumers.
Through continuous innovation and quality improvement, Uni-President instant noodles has become a food brand trusted by consumers worldwide.
They are sold in many countries across Asia, Europe, and the Americas.
No. 3 Baixiang Food
The Baixiang brand was established in Zhengzhou, Henan Province, China, in 1997 by founder Yao Zhongliang. Baixiang Foods is one of China’s renowned instant noodle brands and a pioneer in the bone broth-based instant noodle category.
By emulating “home-style slow-cooking techniques,” the company innovatively adopted a three-stage extraction process and low-temperature vacuum concentration technology.
This led to the successive launch of classic soup-based product lines including “Big Bone Noodles,” “Precious Bone Broth,” and “Delicious Soup.”
Baixiang is dedicated to creating high-quality, nutrient-rich instant noodle products and promoting a culture of healthy eating. It targets health-conscious consumers, particularly family users who prioritize nutritional value in their food choices.
Baixiang instant noodles brands are exported to 66 countries and regions across Asia, Europe, the Americas, and Africa. The brand has gained significant attention in overseas markets, with products like its cilantro-flavored noodles receiving high praise internationally.
No. 4 Jinmailang
Jinmailang was founded in Xingtai, Hebei Province, China, in 2002 by brand founder Fan Xianguo.
Jinmailang instant noodles have won widespread consumer favor with their high value for money and diverse product lines. Jinmailang is committed to becoming a leading supplier of noodle products in China and globally, driving technological advancement in the industry.
Jinmailang instant noodles have a broad consumer base, reaching both urban and rural markets, and are particularly suited for price-sensitive consumers seeking value.
Jinmailang is actively expanding into overseas markets, with its instant noodle products now exported to 36 countries and regions worldwide, including the United States, Canada, Australia, South Korea, and Japan.
No. 5 Wugu Daochang
Wugu Daochang was founded in Beijing, China, in 2005 by Wang Zhongwang. It is a well-known non-fried instant noodle brand in China. Wugu Daochang possesses high-quality non-fried production technology and equipment, and enjoys high brand awareness and influence.
Wugu Daochang rose rapidly with its health concept, and its sales exceeded 1 billion yuan in 2006. However, rapid expansion led to a broken capital chain, and it filed for bankruptcy reorganization in 2008. It was eventually acquired by Kemin Noodles.
No. 6 Hualong Noodles
Hualong Noodles was founded in Xingtai, Hebei, China, in 1994. The brand’s founder, Fan Xianguo, is the same as Jinmailang.
In its early stages, Hualong Noodles quickly captured the northern Chinese market thanks to its high cost-performance ratio and extensive distribution network. As the company developed, Hualong Noodles gradually evolved into the Jinmailang brand and continued to expand its product line.
Hualong Noodles primarily targets low- and middle-income families and rural consumers, emphasizing both affordability and quality.
Some of Hualong Noodles’ products are exported to Southeast Asian countries through Jinmailang’s distribution channels.
No. 7 Nanjiecun
Nanjiecun instant noodles are produced by a collective enterprise in Nanjiecun Village, Lin’ying County, Henan Province. The brand was founded by Wang Hongbin in the early 1990s. Operating under a collective economic model, the brand has a certain influence in some rural areas and third- and fourth-tier cities in China.
Nanjiecun promotes collectivism, provides high-quality and affordable food, and serves a vast number of grassroots people.
The brand’s target audience is primarily price-sensitive consumers, especially residents of rural areas and small towns.
Nanjiecun instant noodles are rarely exported; the main market is concentrated in the country.
No. 8 Huafeng Instant Noodles
Huafeng Instant Noodles was founded in 1984 as a joint venture between China National Cereals, Oils and Foodstuffs Import & Export Corporation (the predecessor of COFCO Group) and an Indonesian Chinese enterprise in Dongguan, Guangdong. It was one of the earliest companies in mainland China to introduce modern instant noodle production lines.
From the late 1980s to the mid-1990s, Huafeng quickly became popular nationwide with its “Three Delicacies Yi Noodles”. Its noodles were non-fried, had a smooth texture, and a simple seasoning packet (just one packet of powdered seasoning).
Affordable, it became a mainstream fast-food choice for families, students, and working-class people at the time. The advertising slogan, “Huafeng Three Delicacies Yi Noodles, the taste is just so fresh!” became deeply ingrained in people’s minds.
In the late 1990s, with the entry of Taiwanese brands such as Master Kong and Uni-President into the mainland market, Huafeng instant noodles gradually lost market share due to their richer flavors, strong marketing, and channel advantages.
Since 2006, the Huafeng instant noodle brand has been wholly owned by Indonesian company Indofood, but its production and sales in mainland China have gradually shrunk.
Currently, classic products such as “Huafeng Three Delicacies Yi Noodles” are still available in some supermarkets and e-commerce platforms, but they have withdrawn from mainstream competition and exist more as nostalgic products.
The brand’s core target audience was ordinary families, students, and workers from the 1980s and 1990s—mass consumers who were price-sensitive and sought basic sustenance and convenience. Today, the target audience includes consumers with specific taste preferences who enjoy non-fried, lightly seasoned noodles.
Huafeng instant noodles brands, produced in mainland China, have historically been primarily targeted at the domestic market with very few exports.
No. 9 Doll Instant Noodles
Doll Instant Noodles was founded in Hong Kong in the 1960s by Lau Kam Wing. Doll Instant Noodles is one of the earliest instant noodle brands in Asia, and Lau Kam Wing is therefore known as the “Father of Hong Kong Instant Noodles”.
Doll Instant Noodles was one of the first instant noodles in Asia to use the deep-frying and drying process. Its noodles have a chewy texture and its soup base has a rich flavor, which quickly made it popular in Hong Kong and Southeast Asia.
Doll Instant Noodles adheres to the concept of “making every bite taste like home,” and is committed to inheriting classic Hong Kong flavors while continuously innovating products to provide global consumers with a convenient, delicious, and safe noodle experience.
The brand’s core audience is consumers over 35 years old, especially middle-aged people who have nostalgia for the 1970s-1990s, as instant noodles carry their childhood or youthful memories.
Doll Instant Noodles are not only widely sold in Greater China (Mainland China, Hong Kong, Macau, and Taiwan), but are also exported to many countries and regions, including Southeast Asia, North America, Europe, and Australia.
No. 10 Sentaiyuan Hethstia
The Hethstia brand was founded in Leshan, Sichuan, China in 2012 by Liu Lei. However, as early as 1985, Liu Lei’s father had been growing konjac and making konjac noodles.
Sentaiyuan offers a wide variety of healthy and natural konjac noodles and high-protein noodle products.
The brand’s philosophy is to explore konjac noodles and high-protein noodles, and to start a healthy lifestyle.
The target audience for the Sentaiyuan brand includes people who are seeking health, weight loss, dieting, vegetarianism, exercise, and those with diabetes.
Konjac noodles are low in calories and high in dietary fiber, making them suitable for people who are trying to control their weight, are on a low-calorie diet, or have diabetes.
High-protein noodles offer a higher protein content, making them suitable for fitness enthusiasts and people who need to increase their protein intake.
These Chinese brands are not only cultivating the domestic market but also actively expanding into overseas markets, especially in Chinese communities in Southeast Asia and North America, where they have received positive feedback.
In the future, as consumers continue to demand health, nutrition, and flavor diversity, Chinese instant noodles brands will continue to focus on product innovation, process upgrades, and brand building to cope with the increasingly complex market environment.
